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Humility: Allen Berg Racing Schools – Interfanatic Customer Spotlight

“We come nearest to the great when we are great in humility.
– Rabindranath Tagore

Oh, humility. We’ve all be taken down a step or two in life. Tagore felt it if he was able to say this. And like Tagore, Allen Berg lives it – on both sides.

Berg was a Formula One race driver. And when I use those words, I’m cognoscente of the fact that most people interpret that to mean “he raced some funny looking cars”. But there’s a huge difference between Formula One and everything else.

Formula One: Just Being There is Huge

Formula One is, by a significant margin, the pinnacle of motorsports. There are other great motorsports, absolutely. But Formula one means you’re in the best 20 racers in the world. Not like the NBA, where making it there means you’re among the best 3-400 basketball players in the world. It’s more like making the NBA All-Stars. The starters in NBA All-Star games are household names, just like the top-ten Formula One drivers are housefhold names everywhere else in the world. If you’re in F1, you’re NBA All-Stars level good at racing and attaining sponsorship.

And yes, there are those flat-earthers who feel racing isn’t a sport. That’s fine. Don’t fall off the edge looking for the cameras that faked the moon landing.

Racing Senna: Humbling

For the rest of us, understand that Berg raced Senna throughout his career. For those who don’t know, Senna is the Michael Jordan of Formula One. Okay, Berg didn’t beat Senna, but he did get on the track with him. And that’s the first side of Berg’s humility. He’s always quick to unequivocally explain that he was no Senna, he just raced with him. But still, just being there is a big deal.

And then there’s the other side of Berg’s humility. Many people feel that racing a car is like driving a car around the streets, fast. In fact, it’s just about the opposite of what most people do.

Teaching the Next Senna: Teaching Humility

So when Tom-Cruise-wannabes show up at Allen’s school with something to prove, driving their Lamborghini, Allen has to quickly get their attention with the reality they don’t yet grasp. In this way, Allen makes a living out of teaching humility. And having been a motorsport instructor myself, let me clarify this for you: it’s not easy.

And the consequences are stark. If Senna or Clark, the best the world has known, can be taken from us, it can happen to anybody. If Allen doesn’t quickly get the attention of his hothead of the day, the result can be catastrophic. And yet, Allen takes on this challenge day after day.

If you want to learn from a real Formula One driver, in the best cars, on the best tracks, check out Allen Berg Racing Schools. It will be worth everything you invest.

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Efficient: PCGS – Interfanatic Customer Spotlight

Customer Spotlight, Interfanatic Expertise, Partners

“Supernova,” a gold coin from the sunken shipwreck SS Central America treasure, authenticated and graded by PCGS, recently sold for $282,000.

Our quote this week is said by Robert Half, and he explains efficient work. Interfanatic uses custom systems and processes to do efficient work.

And that’s precisely what PCGS, part of Collectors Universe, does. Before I lose you, know that there is an incredible market and worldwide traveling circus for collectible coins – one that PCGS powers. PCGS, the Professional Coin Grading Service has, at time of writing, graded over 41,000,000 collectible coins.

Those 41 million collectible coins have a total market value of over $35,000,000,000.

PCGS has a couple of major competitors, so their portion is probably over half of the total certified coin market.

Since PCGS began in 1985, they’ve worked endlessly to be efficient. They certify something like 10,000 coins per week. Each coin is valuable and each coin must be tracked ruthlessly without compromising integrity and objectivity. There are hundreds of thousands of coin types from all over the world, and the coins must be proven authentic and graded to determine market value. It’s a difficult task, but they take it on.

It’s a similar, incredibly complex process to run a Search or Social Ad Campaign. Have you ever looked at a Google Analytics dashboard? Or a Search Console? Or a Local home screen?

This is where Interfanatic lives.

It used to be sufficient to create a website – you could be the only business in town with one. Now, there’s so much competition on the Internet, businesses have to compete for customers. And with margins slim, it’s all about efficiency.

We’ve run half-million dollar budgets to produce upwards of eight figures in revenue. And we’ve run $50/month campaigns to drive traffic and sales.

The only way we succeed with small budgets is by being ruthlessly efficient.

When it comes to spending on ads, that is. When it comes to working with our partners and customers, we give information freely.

We worked quite a bit with PCGS on a number of marketing initiatives and search ad campaigns. Most of our work centered around content marketing, social media marketing, event marketing and public relations. It was exciting work, pushing some fantastic initiatives through video, print, and digital marketing.

But just as we can play with the big dogs, we LOVE helping local small businesses and Not-For-Profits excel in the digital space. We do help smaller players work their way up with ruthless efficiency. We make ourselves affordable enough to help the causes we believe in – including local community small businesses.

Information isn’t what matters – everybody knows information. We know more than most because of our experience, so we share it. What you do with it? – that’s what matters.

Execution matters.
Efficient Interfanatic execution.

Get a quote >

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Create: Peninsula Seniors – Interfanatic Customer Spotlight

Cool Stuff to Do, Customer Spotlight, Interfanatic Expertise, Partners

Our quote this week – which @themobiletechtutor guessed correctly, winning himself a free SEO or Local Marketing Check-up, CONGRATULATIONS – was Bruce Lee telling us not to wait around for the perfect moment. He reminds us to create opportunity.

And that’s exactly what Peninsula Seniors did. After years of hard work, everything came together and they managed to secure a beautiful, permanent home in Palos Verdes, California. They’re right between the PV Library and the Promenade on the Peninsula outdoor shopping mall. A perfect location, really.

But it wasn’t easy. And it didn’t happen because of luck.

It happened because PV Seniors hired the right people to help them achieve their goal.

Sure, luck and circumstance always helps in these things. But we make our own luck by surrounding ourselves with the right people. That’s what Peninsula Seniors did, and that’s how they got where they are.

Interfanatic recently got to help them with PR, we got some newspapers and tv stations out to publicize their building dedication and we’re continuing to help with some of their local and social media marketing.

And it’s an honor for us to work with them because they’re a great group!

It’s a hang-out for retirees on the Peninsula. They give people something to look forward to – some camaraderie, events, lectures, ping-pong, mahjong… lots of stuff to do. To keep busy, make friends, and create quality time.

Peninsula Seniors (at PVSeniors.org) is a fantastic not-for-profit, that through the help of generous donors, now have a beautiful, $2M facility to make good things happen on the Palos Verdes Peninsula. Go check it out – you’ll see how fantastic it is. But they didn’t get there by hoping. They got the right people on their team – and they asked for good fortune.

If you want to progress…
you must do the same.