social media advertising

Order: Dental Power Program – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Order marches with weighty and measured strides. Disorder is always in a hurry.”

– Napoleon Bonaparte

Keep everything tidy and on track – it’s one of the most difficult tasks in project management with many moving (human) parts. But, it’s what we strive for. Things don’t always go perfectly, but if you can stay ahead of the curve, they often go better.

Napoleon (not as short as we once thought) quotes about thermodynamics – entropy. Keeping things orderly takes time, but if you allow them to devolve to chaos, it happens very, very fast.

We’ve all been a part of or seen a situation spiral out of control. One minute, everything is hunky-dory, the next minute, blammo! Craziness.

Dental Power Program aimed to keep dental offices on track. It aimed to limit the chaos. That’s why they’re a great customer to celebrate during this week while we celebrate order.

We try to retain order, too. Sometimes our clients get a little off the map, but we try to cajole them back to the straight and narrow.

Napoleon tells us to keep things in check, and if we don’t, it’ll all get away fast. in that way, Napoleon was on to something.

Order: An Interfanatic Quality

We have systems and processes we have evolved for decades. Our experience means it’s easier for us to plan for the unexpected than it is for others. We have rigorous notes, back-ups, and files to make sure if anything gets out of place, we can fix it back up quickly.

It’s these kinds of systems that help us keep our workload even. We might have a project that is behind for whatever reason (client, unexpected issues, who knows) but because we keep things in order, our other projects proceed on track.

We do this for the sanity of our clients, but also for ourselves. It’s the only way to fly.

Dental Power Program – A Continuous Stream of Customers

One of the main focuses every business have is a regular stream of customers. A business fails because of too many customers in too short a period almost as often as it does because it doesn’t have enough customers.

“We work with folks from all over the world, but it’s fun working with locals, too. Especially when they’re orderly.”

Dental Power Program was a system designed to help dental offices keep a regular stream of customers and appointments. Not too many, not too little. It kept dental businesses in that magic Goldilocks zone.

(We do this, too, through our Digital Marketing – and we’re very good at it!)

When Dental Power Program, based in Palos Verdes, CA, came to us needing help with their website, we of course were happy to oblige a cool local business. We work with folks from all over the world, but it’s fun working with locals, too.

They were very orderly. It was a good experience.

Keeping the Chaos in Check:
Interfanatic Power Social Advertising

Social Media feels like the wild west for many people. And for a lot of companies, it’s tough to nail down effectiveness and ROI.

A great way to do that is by bringing order to the choas with some social advertising.

With a very small ad spend, you can see the impact of your results greatly multiplied.

One of the tricky things about Social Media is the catch-22 of getting established. Until you’re established, you’re not popular. Until you’re popular, you can’t get established.

You can shortcut getting established with some advertising. Push your most popular posts out and get more (brutal, honest) feedback and data than you can by allowing social media results to vacillate minus a concerted effort. The amount of time you take to make a great social media campaign is significant – back it up with a small investment so you’re sure to get results.

We often condone coordinating a social media campaign across multiple platforms, so that you can see where your customers are and where your product, service, and message best resonate. When Facebook doesn’t work, try Instagram. Where Insta fails, go with Linkedin – but you can’t know if you try just one platform. By skimping, you may be missing out on great customers – and great data.

At the end of the day, you need order to interpret all that data – and somebody who knows what they’re looking at.

We’re here to help.

Interfanatic and Order

When you come to us, we’ll guide you through our process to ensure we have a great time and great success working together.

Isn’t that what you want? It’s what I want.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

The ultimate order from chaos – sheet music. It’s difficult for me to fathom keeping music consistent across instruments, across time, without a recorded version. But sheet music accomplishes that – it’s a mathematical writing skill. And it’s amazing. Pictured above is a snap of my sheet music from Rachmoninov’s Piano Concerto #3 in D# Minor. This piece is the one that made me really fall in love with classical music. I’ve always loved Copland, but otherwise, classical for me was just pretty sounds. The depth of the passion of Rachmoninov brought the genre alive for me. And this piece in particular. Its intricacy, its beauty, its passion all run deep. The complexity is beautiful. And yet, 100 years later, any aspiring, talented, and hard-working musician can tackle it all because of the order of sheet music.

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Sincerity: Palos Verdes Peninsula Chamber of Commerce – Interfanatic Customer Spotlight

Customer Spotlight, Partners

“Sincere deeds invite new friends.”

– Toba Beta

Sincerity, according to Beta, is an invitation. Truthfully, the opposite can be, also. But sincerity isn’t questionable, as levity might be. Sincerity is always a foot forward, a gesture of love and kindness.

Sincerity is always a way forward. When people observe sincere deeds, they want more.

Sincerity is the Interfanatic quality we celebrate this week. During a nervous time, sincerity and honesty are a welcome respite. And we welcome new friends with our sincerity.

Sincerity: An Interfanatic Quality

Sincerity builds trust. Trust builds relationships. Relationships are the foundation of business. In that way, sincerity is the foundation of all business.

Without sincerity nor trust, businesses cannot feel secure working with other businesses. Sincerity is the bedrock of B2B relationships.

Which is why, as we celebrate sincerity, we also celebrate the Palos Verdes Peninsula Chamber of Commerce. It is a small but mighty group, all working extremely hard for their member businesses in Southern California.

When you talk to the folks at the PVP Chamber, there is no doubt they’re thinking of you and working to promote your best interest in all they do.

They’re sincere.

Palos Verdes Peninsula Chamber of Commerce: Building Relationships on Sincerity

The staff of the Palos Verdes Peninsula Chamber take their task seriously. They know they exist for the will of their members. The Palos Verdes Peninsula is a small but tight community. The Chamber supports their community and businesses with a one-on-one partnership you don’t normally see from a Chamber in Commerce.

As soon as businesses were told to close their doors, the Chamber stepped up, immediately providing distance networking opportunities. They shifted gears the way only a small and focused organization could.

“Sincerity is the bedrock of B2B relationships.”

And this behavior, this fervor, all comes from sincerity to do what’s right for its members.

When you’re interested in checking out a business in Palos Verdes, on the Peninsula (on the Hill, as it is known colloquially), call the Chamber to see if they’re a member. If they are, get the Chamber’s opinion on the business. If they’re not a member, it might be better to find a business that is.

Social Media Marketing with Interfanatic: Building a Solid Interface to the Community

Last year, Interfanatic partnered with the PVP Chamber to handle the social media aspects of Chamber outreach. We handled the live posting from the PVP Chamber’s PV Street Fair, and then continued with a Social Media program for the Chamber.

The results were astonishing. The Chamber was able to grow some of its Social Media Channels incredibly in just a short period of time. The community learned more about member businesses and Chamber activities, and the collaboration was incredibly successful.

Social Media is a crucial part of outreach and customer service in 2020. During this time of COVID-19 social distancing, there will be no PV Street Fair, but rest assured if you need to find out about your local Palos Verdes business community, the PVP Chamber knows what’s happening.

Interfanatic & Sincerity

As we said before, without sincerity nor trust, businesses cannot feel secure working with other businesses. A sincere demeanor is the bedrock of B2B relationships. Perhaps that’s why we’re proud to have great relationships with many businesses spanning multiple decades.

We do what’s right for our customers. You can take that to the bank.

This week’s image:
Interfanatic‘s founder, Ryan Delane, takes or creates every image you see in our social feed.

Ah, a real photograph. It was a beautiful but ominous day. My wife and I were out for a walk on one of the last days the Esplanade was open. We were already social distancing, but I took the opportunity to grab some photographs before going indoors for a lengthy period.

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Humility: Allen Berg Racing Schools – Interfanatic Customer Spotlight

Customer Spotlight

“We come nearest to the great when we are great in humility.

– Rabindranath Tagore

Oh, humility. We’ve all be taken down a step or two in life. Tagore felt it if he was able to say this. And like Tagore, Allen Berg lives it – on both sides.

Berg was a Formula One race driver. And when I use those words, I’m cognoscente of the fact that most people interpret that to mean “he raced some funny looking cars”. But there’s a huge difference between Formula One and everything else.

Formula One: Just Being There is Huge

Formula One is, by a significant margin, the pinnacle of motorsports. There are other great motorsports, absolutely. But Formula one means you’re in the best 20 racers in the world. Not like the NBA, where making it there means you’re among the best 3-400 basketball players in the world. It’s more like making the NBA All-Stars. The starters in NBA All-Star games are household names, just like the top-ten Formula One drivers are housefhold names everywhere else in the world. If you’re in F1, you’re NBA All-Stars level good at racing and attaining sponsorship.

And yes, there are those flat-earthers who feel racing isn’t a sport. That’s fine. Don’t fall off the edge looking for the cameras that faked the moon landing.

Racing Senna: Humbling

For the rest of us, understand that Berg raced Senna throughout his career. For those who don’t know, Senna is the Michael Jordan of Formula One. Okay, Berg didn’t beat Senna, but he did get on the track with him. And that’s the first side of Berg’s humility. He’s always quick to unequivocally explain that he was no Senna, he just raced with him. But still, just being there is a big deal.

And then there’s the other side of Berg’s humility. Many people feel that racing a car is like driving a car around the streets, fast. In fact, it’s just about the opposite of what most people do.

Teaching the Next Senna: Teaching Humility

So when Tom-Cruise-wannabes show up at Allen’s school with something to prove, driving their Lamborghini, Allen has to quickly get their attention with the reality they don’t yet grasp. In this way, Allen makes a living out of teaching humility. And having been a motorsport instructor myself, let me clarify this for you: it’s not easy.

And the consequences are stark. If Senna or Clark, the best the world has known, can be taken from us, it can happen to anybody. If Allen doesn’t quickly get the attention of his hothead of the day, the result can be catastrophic. And yet, Allen takes on this challenge day after day.

If you want to learn from a real Formula One driver, in the best cars, on the best tracks, check out Allen Berg Racing Schools. It will be worth everything you invest.

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