wisdom

Wisdom: Career Change Guide, by Michael B. Schoettle – Interfanatic Customer Spotlight

Honesty is the 1st chapter in the book of wisdom.

Thomas Jefferson

We get the opportunity to work with some wise people! But Michael Schoettles don’t come along often.

Mike Schoettle is a gold-medal Olympic sailor, a Navy veteran, and a career executive recruiter. After such and illustrious career, he wanted to give. So he used all of his experience and four years to write the book, Career Change Guide. He champions a values-based approach that starts with you getting to know yourself, understanding that when you’re happy and fulfilled, the money will come.

So of course this quote from Jefferson fits. To create a successful life, you must employ a foundation of wisdom by first being honest with yourself. Schoettle was honest with himself, and look where it got him!

We recently discussed his journey. It’s not always easy to be honest with yourself. You have to peel back the layers of expectation and external influence to get at your core. But once you do, it will be much easier to find fulfillment and success. And, if you’re successful enough, you’ll be able to share your wisdom freely, as Schoettle did with his first book, Career Change Guide.

Wisdom: An Interfanatic Quality

Okay, okay, I’m not here telling you I’m wise. But, as always, these qualities are those we strive to embody. And of course, we do have an incredible amount of wisdom when it comes to digital marketing. You can’t be good at it for over 20 years and not glean at least some!

Wisdom drives which clients we wish to work with. It drives our decisions. Wisdom guides our processes. We use our experience to develop systems to simplify and expedite work. All of that comes from our decades of earned wisdom. Wisdom earned: sometimes the easy way, oftentimes not!

Career Change Guide: Author Michael Schoettle Sharing His Wisdom

Schoettle used Career Change Guide as an opportunity to help. He just wants to help young people find a great career. He wants to help people dissatisfied with their current job, and help them figure out taking the right path. Indeed, a theme behind his book is from the Frost poem, The Road Not Taken.

“Two roads diverged in a wood, and I– I took the one less traveled by, and that has made all the difference.”

Schoettle’s book cover states, “taking the right path could make all the difference.”

In Schoettle’s experience, it may not always be about the path less taken. For him, it’s about finding the right path for you. Oftentimes, the right path for you is a different path than that of others’ expectations of you. Or, finding exactly what makes you tick is slightly different than anybody else’s path.

It’s funny – finding the right path is a bit like tuning sales. Anybody with basic knowledge can get the boat moving in the right direction. But the last 5% of tuning the jib and main add the most to boat speed and separate those who get to the mark first.

Taking the right path could make all the difference.”

Career Change Guide, by Mike Schoettle

You can use Schoettle’s wisdom to guide you to your right path. (Or left one, as the case may be.) We recently completed a new website for Schoettle’s book that allows you to preview the book before you buy it. The book is under $15 on Amazon in paperback or Kindle, so you could definitely just get it if career path is on your mind. But if you want to, check it out first. You can read the first chapter, see the table of contents, and preview his recommended actions. He really has made a great, simple, step-by-step guide for anybody considering career change.

I highly recommend it for everyone. If for no other reason than to read about successful people changing career paths successfully, or reading some wisdom from a highly accomplished and decorated man. Mike really is a good guy. To access this body of wisdom from him so easily is a blessing for us all.

Interfanatic Service Focus: Interfanatic Power Social Advertising

On top of a website, we’re helping Mike with a number of launch campaigns. We’re helping him to advertise his book and website on Linkedin, Google, and directly on Amazon.

And we can help you, too.

Linkedin is an oft untapped resource for B2B marketing. They have many great advertising options. They’re easy enough for most people to figure out, but sometimes it’s difficult and people feel in over their head. If that’s the case, contact us and we’ll get you squared away. Linkedin is an interesting and unique place for Social Media Marketing, and Social Ads there are effective when handled properly.

Advertising on Amazon is not for the faint of heart. It’s complicated and there are many pitfalls. But if you have a product or book you want to advertise on Amazon, again, we’re here to help.

And, of course, Google is the King of Ads in Digital Marketing, 2021. We run many Google Ads campaigns monthly for customers of all sizes, and have for over a decade.

The last prong of our marketing approach for Schoettle so far was to send an email to several hundred of Mike’s acquaintances. For this marketing email, we used MailChimp, but we’ve used many other services in the past. Many times people think it’s a good idea to just send from their personal email account, but this is a terrible idea. It’s much better to leave it to a professional email services so you don’t ruin your personal email address. Again, email marketing sends is something we done hundreds of times through the years, to hundreds of thousands of email recipients.

When you’re looking to get your name, service, or product out there, we’re here to help.

Interfanatic: Trying to Tap into Some Wisdom, Even a Little Drop Will Do

As is often the case, that’s a Paul Simon quote. But we do – we try to tap into wisdom from many sources: our clients, our friends, our family, and, of course, our experience. When you’ve been doing this as long as we have, you’re bound to get some! And we have many little drops to help you with after two decades. We’re here to share that wisdom with you.


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Wisdom: Ron Guth’s GermanCoins.com – Interfanatic Customer Spotlight

“Science is organized knowledge. Wisdom is organized life.

Immanuel Kant

There’s smart, and then there’s wise. Ron Guth is both.

Negotiating the field of German Numismatics is extraordinarily tricky. German coins are a complex group. Guth uses his wisdom to navigate the complexity of the coins, their history, and their buyers, with the skill of a seasoned master.

Wisdom: This Week’s Interfanatic Virtue

Kant’s quote is so perfect. It’s just too good! First of all, he’s Prussian (as are many of Ron’s coins). He’s a philosopher of the enlightenment, who expressed rich and complex thought, so much so, it’s still debated. He’s from the German States period of coinage, perhaps the most complex of a country with a rich and incredibly detailed numismatic history.

And it fits coin collecting so well. The science of numismatics consists of organized knowledge of coins: their design, their make-up, their art. Making a life of trading in these beautiful historical metal disks – that takes wisdom.

Ron Guth: The Esteemed Numismatic Author Who Would Take on The Germans (Coins)

Look, the study of United States coins isn’t easy. It very easily to overwhelms. And it’s very easy to know just enough to get yourself in a lot of trouble.

That’s why you need a trustworthy dealer as an ally as you explore “the hobby of Kings.”

But US Coins are child’s play compared to the complexity of German Coins. Coins from the hundreds of German States, to the Empire, to the Weimar Republic, to the Third Reich, to Germany broken into West and East, and Germany Unified, each period has it’s own rich complexity.

Debate About The Wisdom of Some Who Collect

Some insist that the despicable history of Nazi Germany must die insist we should forget. They’re not wrong. Some insist the despicable history should live so that we will never forget the terrible lessons we learned. They’re not wrong either. Surely, some people collect German coins of this period because they’re not right in the head. Surely, some just have interest in the history. For some, those “just interested in the history” use an excuse. But for others, preserving history – all history, good and bad – is their hobby. And, for some, it’s just about having one of each kind.

It’s an incredibly controversial debate to wade into. It takes the even hand of a wise master like Ron Guth to deal with this level of complexity.

And he does it deftly. Guth wrote wrote (and is writing) some of the most-read numismatic books of our time. He’s loved coins of all coins almost all his life. And he gladly shares that knowledge passionately with the good people with whom he surrounds himself.

GermanCoins.com, by Ron Guth

That’s why it was our great pleasure to take on GermanCoins.com. No doubt, some of the things there make us feel icky and queasy, but to focus only on that is to ignore the rich history that surrounded that time. There are thousands of coin types – not hundreds, or as in US coins, around fifty made for circulation. Thousands of coin types covering dozens of denominations from all through and over Germany’s rich numismatic history. Undoubtedly, there are some of the ugliest coins you would never want to see – but there are many more that are among the most beautiful and fascinating you could ever know.

Thousands of coin types cover dozens of denominations from all through and over Germany’s rich numismatic history.

It’s such an honor to work with Ron Guth.

German Coins: You Might Try Them

If it piques your interest to wad into this deep, difficult, complex and nuanced numismatic history, my advice is: buy what you like. Buy what you think is interesting. Buy what you think is pretty. But whatever you do, talk to Ron Guth about it first.

There are many wise characters in the worldwide traveling circus that is the world of numismatics. Ron Guth is one of our wisest American greats.

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Wisdom: Hansen Wholesale & Content Marketing – Interfanatic Customer Spotlight

Will Rogers pokes fun at attaining wisdom – through lack of wisdom. It’s funny, and of course it’s true.

Hansen Wholesale was the very first online ceiling fan seller. They used to have a brick and mortar store, but some years ago they realized they could streamline operations by turning to online-only. That realization took wisdom, and the implementation took guts.

We worked with Hansen Wholesale on a content marketing program, attacking eroding SEO results. Their previous SEO service provider had used strategies that no longer worked, and in fact, some of the SEO “tricks” they tried hurt them.

There is no shortcut to the top of the search engines. It takes a lot of hard work to get excellent organic results. We know that, and we implemented a content marketing program for Hansen Wholesale that had both long-term and short-term SEO results.

How does effective Content Marketing for SEO work?

1) It’s Time Consuming

Producing excellent content is hard work. It took time with their experts, leveraging their experience and wisdom, to create useful, interesting content their customers wanted to know.

Everyone wants to sell you a shortcut. Every time it backfires. That’s why we’re still here after 20 years and they’re not.

2) Results, Unfortunately, Take Time

There was often an immediate boost in results for the keywords that we targeted, but it was short-lived. After a few weeks, though, it started to gain more credibility with customers and AI as more people clicked in and read, and it lead to long-lasting, higher positions for targeted keywords and phrases.

3) Excellent Content Marketing Is Integrated with All Other Marketing

We didn’t just produce content and leave it. We used Hansen Wholesale’s vast customer and fan base to drive traffic to the content, leading results that would last.

Content Marketing done the right way isn’t easy. But it’s a worthwhile endeavor for any business looking to increase customers.

Our customer had the wisdom to trust us as experts in the field, and our program is still paying dividends.

We took our wisdom, combined it with Hansen Wholesale’s, and generated positive results. Our customer had the wisdom to trust us as experts in the field, and our program is still paying dividends.

One way to supercharge a content marketing program is the effective and careful use of press releases. It’s not cheap, but done properly, they can have effective results.

Let’s talk about a content marketing program for your business that will lead to more, better-qualified customers.

Get a quote. >

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